Velocity delivered seamless coordination of the most significant launch event in recent history for this client. Simultaneously launching two next generation technology platforms via the main event held at the Manhattan Center, New York City and satellite broadcast to 10 worldwide downlink sites including: Paris, Dusseldorf, London, Sao Paulo, Toronto, Chicago, Los Angeles, Washington, Dallas and Rochester. Production elements including a CEO keynote, live customer testimonials, tow product reveals, four custom videos, and a live performance with originally scored music. Global reach was achieved through two-way satellite feeds to support Q & A, and a preview of the event was webcast to the client's staff in 120 locations around the world.
Velocity fast-tracked the production of this event from strategic conception to on-site production in less than 90 days. Flawless production successfully position the company as an innovator and leader in two key product categories. The event tactics and message were widely praised by all audiences including industry analysts, press and key clients.