As part of a viral online campaign, Velocity created a robust microsite with a custom online comic book, sweepstakes and interactive games. The campaign was designed to be surprising and non-traditional in order to generate buzz among existing and potential customers.
Specific objectives were to allow flexibility over time to highlight specific product attributes and to capture qualified sales leads. Custom superhero characters were developed to personify product attributes and bring the story to life.
The campaign was fun and engaging and most importantly represented the unique attributes of the new technology.