TIME SQUARE LAUNCH
To help our client launch a new version of their industry leading contact management software, Velocity staged a high-profile launch event from Times Square Studios in New York. Production elements included a press/analysts briefing by the CEO, product demonstrations, live customer testimonials, and a live concert by The Bacon Brothers Band with simultaneous broadcast on the Jumbotron. Messaging tied the software’s power to connect people – “The Best Degree of Separation” – with Kevin Bacon’s well known connection to “Six Degrees of Separation”. The event was webcast live to all employees companywide.