This thought leadership event was held in Birmingham, UK, at one of the largest printing industry tradeshows in Europe. It featured a panel discussion of industry leading CEO's and was hosted by the British television personality, JEREMY PAXMAN.
The format and subject matter were intentionally provocative in order to provide a credible leadership voice for the sponsoring organization. The live audience included over 1,200 potential clients, press and industry analysts with hundreds more attending via webcast.
To capitalize on the energy of breaking news, an event blog was set up in advance and social media was encouraged by live and remote audiences. Select social media questions were captured in real time and posed by our host to the panel.