Velocity transformed a premiere hotel property into a product showcase, launching the next season’s designs for one of the hottest women’s accessory brands in the world. It took 12 tractor trailer loads of AV equipment, environmental elements and product to transform several ballrooms into an immersive brand experience that featured a full retail store, six interactive studios, a 20,000+ square foot product showroom, educational sessions, and a main stage for general sessions.


Three waves of retailer attendees were treated to keynotes, trend reports, business management and merchandising tracks, and networking events. A special consumer day allowed brand evangelists to interface with company leadership and experience a once in a lifetime, celebration of the brand with interactive activities, hospitality, product giveaways and a live staged game show where they compete to show off their brand knowledge.