“The Velocity team put me at ease. When we tried to change things along the way they were able to move on a dime and change with us… to create a customized program in the moment. Not only did I have a great team in the room from my company, but I had a great team in the room from Velocity. ”

—  SVP Global Customer Operations of Beckman Coulter

From the Dolby Theatre to Harry Potter World, this annual sales meeting pulls out all the stops and each year Velocity is happy to help bring this event to life. Beckman Coulter Diagnostics hosts their National Sales Meeting each year at various locations around the country; gathering their sales force for a week-long celebration of the past year and providing a motivational boost for the next. For all five of the general sessions Velocity delivers theme concepting, scripting, production management, and video production. Recently a special session modeled after Anderson Cooper 360, called the "Innovation Roundtable", was developed to help tie into an expo hall-style showcase which featured the launch of 19 new products and immediate hands on experience for the sales force.

Audiences also experience entertainment like Timber Brown from America’s Got Talent, Hollywood style flashmobs performing in the same theatre where the Oscars are held, and a full buyout experience at Harry Potter World.