This event featured complete audience immersion into the world of color during a one day showcase that included a CEO keynote address, product demonstrations, expert panel discussion and customer testimonials. The main event was followed by an "Xploratorium" interactive exhibit of the science of color. Celebrity host BILL NYE "THE SCIENCE GUY" guided the audience through science and technology discussion. The room was literally transformed from monochrome to a full spectrum of color punctuated with a stunningly colorful performance by the acrobatic troupe, EARTH CIRCUS.
This event, held in the Festival Hall at Ft. Mason in San Francisco, drew an on-site audience of over 430 with an additional 2,000 via webcast. Media coverage included over 160 positive articles in major global markets. The event generated millions of dollars in sales of the new device that could be directly attributed to attendees.