For this proprietary client event, Velocity created a lively environment to support the theme - Innovation Internationale - by transforming a former steel foundry into a dynamic banquet and concert venue. Dramatic use of lighting on flying "Hexawing" scrim and vibrant staging set a tone for a magical evening. The program consisted of a short CEO keynote and presentation of awards, followed by a live concert with the internationally acclaimed performers - BOND. This global event was supported by first-class catering via six international food stations.
Talent selection was targeted specifically for the male audience demographic while reflecting the client's brand attributes. The event became the "hot ticket" at the world's largest printing industry tradeshow held in Dusseldorf Germany, with actual audience size exceeding target by 20%.