When Xerox was ready to embark on a global roadshow for its largest product launch in company history, they turned to Velocity to go along for the ride. As a trusted long-time partner Velocity delivered strategy, concepting, messaging and production management for the multi-city Future of Work Global Tour. Tour stops included unique venues in London, Paris, Dusseldorf, Milan, New York, Toronto, LA, Chicago and AT&T Stadium in Dallas. An integrated audience of existing customers, prospects and channel partners were treated to presentations from senior leadership, an interactive product showcase, hands-on demonstrations and some seriously good hospitality.