PANASONIC @ CES 2021
Each year, Velocity delivers full-service strategy, production design and management for Panasonic at the Consumer Electronics show in Las Vegas. For 2021, in the wake of the pandemic, CES shifted and made its global tradeshow 100% digital. Velocity worked with Panasonic North America's senior marcomm team and individual U.S. business units to help make this monumental shift. We provided engagement strategy, concept development, content design and production of dozens of interactive digital experiences aggregated into a fully immersive website. Velocity also produced Panasonic's simu-live Global Digital Press Conference and a virtual VIP tour of the entire engagement with host Katie Linendoll.